Bet on DC
CLIENT
GambetDC
PROJECT TYPE
Event Branding + Marketing
ROLE
Art Director
PART 01: MARKETING ASSETS
GambetDC is DC Lottery’s sports betting app, and in the summer of 2021 they decided to launch a series of kiosks in bars around DC to pull in new players. They wanted to create some buzz around this retail launch, and take the opportunity to breathe some life into their visual brand. Since the DC Lottery’s audience is hyper-local, we created a look and feel that reflects the city and captures the excitement and immediacy of watching (and betting on) sports.
PART 02: WEB MOCKUPS
We also created a custom landing page on the DC Lottery website to explain the retail promotion to new users and help them find kiosks near them.
