Hooky Wellness
PROJECT TYPE
Social Media + Web Design
ROLE
Art Director
PART 01: A NEW LOOK FOR THE INSTAGRAM FEED
Hooky Wellness is a burnout consulting firm helping businesses and professionals prioritize mental well-being and prevent burnout. As this fledgling small business underwent rapid growth (and the COVID-19 pandemic required them to quickly adapt their business plan), they struggled to find consistency within their brand, especially on social media. I worked directly with Hooky’s founder to refine, standardize, and document their approach to social media, which would become the north star for the visual brand going forward.
PART 02: WEB DESIGN
In addition to revamping their social media, I worked with Hooky Wellness to reconstruct their website, making it more consistent with the new visual brand and more usable for potential new clients. I worked directly with the founder to build the site using a WYSWYG web editor in order to empower her maintain and edit the site independently going forward.
